Writer in Dayton, Ohio

As a marketing and PR strategist and copywriter, Kathleen works with innovative entrepreneurs, startups and small-to-medium businesses to help them get the leads, conversions and publicity they deserve. She also teaches and speaks on copywriting and earning publicity The Go-Giver Way™. Kathleen Hanover is Ohio’s first Go-Giver Certified Speaker, and is one of fewer than 70 professional speakers and coaches worldwide who is authorized to present content from Bob Burg’s best-selling business books “The Go-Giver: A Little Story About a Powerful Business Idea” (with John David Mann) and “Endless Referrals: Network Your Everyday Contacts Into Sales.” Kathleen started doing marketing and PR “in the trenches” just after she earned her Bachelor of Fine Arts degree in theater. (It turns out, PR pays way better than directing Shakespeare.) And nearly 30 years later, she still works to get dramatic results for clients. During her career in the arts and non-profit sectors, Kathleen learned how to write everything from news releases to public service announcements to grant applications. Several years in the Real Estate industry (as a Re/Max® Realtor®, certified home inspector, and home stager) gave Kathleen unique insights into marketing big-ticket items (homes), professional services, and even herself – because every Realtor is a brand. Years later, after she joined an internationally recognized B2B marketing agency, Kathleen learned the mechanics of a great direct marketing campaign and insider copywriting secrets from her boss, who was eager to mentor a copywriter good enough to replace him. Along the way, she earned a display case full of local, regional, national, and even international awards for her work at the agency. Kathleen has written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, articles, press releases and various other bits of marketing, public relations and advertising copy during her career. One client recently stated, "Kathleen has been my go-to copywriter for almost 15 years. [My websites], all of my sales letters, my proposal, direct mail campaigns etc were all written by her and have been making me money ever since. One direct mail campaign was so good it garnered a 31% response rate, which is INSANE...[Kathleen has] my full endorsement for anyone who wants to polish their sales copy."