Writer in Philadelphia, Pennsylvania

I am a freelance SEO copywriter, editor, and digital content marketing consultant with an impassioned focus on creating meaningful experiences that are optimized for search and conversions, thus helping my clients build brand awareness, elicit engagement, and drive profitable action. In my ongoing freelance work on and off of Upwork, my clients rely on me to write original (and/or rewrite) website content that converts, craft well-researched SEO articles and blogs and the social posts (LinkedIn, Facebook, Twitter, and Google ) and emails that promote them, and design and execute SEO and social media marketing strategies that improve qualified traffic, followership and subscriptions (with special interest and experience in Google AdWords campaigns and LinkedIn organic posts, sponsored native ads, and InMail messages). I have also taught ESL at local universities, written and edited test items for the TOEIC test, an English proficiency test, at Educational Testing Service (where we also develop the SATs and LSATs), crafted ad/marketing and other digital copy for various clients across industries, and managed a global digital marketing team that told stories across marketing channels like websites, email, search, and social in order to motivate users to take action and generate qualified leads for a top 50 global asset management firm. I am here to dedicate my time in supporting your goals to build visibility, foster relationships with new customers or clients, and improve how you express your value proposition and position yourself in the market by way of crisp, clean, error-free and engaging content that is optimized for both search and your unique set of primary conversions. I'm happy to connect and learn more about how I may add value to your project(s).