Writer in San Carlos, California
I'm an
Individual
Words that sell. The principles are as simple as ABC.
A: Audience (Who they are and what motivates them.)
B: Benefit (What your product or service offers.)
C: Compellingly convey B to A.
Simple, but tricky to get right.
Over the years, I've won many awards for both creativity and marketing effectiveness.
While creative awards are great for the ego, my focus is firmly on the other category.
Words that sell.
Check out my work in TV, Radio and Print. For a free consultation on your next project, give me a call at 650-593-... or email me at [email protected].
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