Writer in Houston, Texas
I'm an
Individual
I am a national award-winning marketing communications professional with 20 years of experience leading corporate marketing for multimillion-dollar companies focusing mainly in the food, health and lifestyle industries.
Select Accomplishments Include:
Viva Fiesta magazine
Contract Copywriter/Editor - September 1994 - March 2016
A monthly vendor-supported custom publication for the 80-store Fiesta Mart grocery chain in Texas to drive consumer sales.
https://....com
DestinationsTravelMagazine.....
Freelance Writer/Lifestyle Editor - December 2011 - April 2013
Lifestyle Writer for an online magazine with more than 1 million subscribers. Wrote two to three feature stories per month about exotic destinations for the travel-minded audience. Researched and suggested topics for the Editorial Calendar. Collaborated with the publisher to create and implement a social media campaign to increase readership.
Fiesta Mart Inc.
Contract Content & SEO Editor - December 2007 - November 2010
Collaborated, created and refreshed an English/Spanish web site for Fiesta Mart, an 80-store grocery retailer located in Texas. Provided award-winning ongoing "Produce Hunter" blog, plus weekly updates on store happenings, blogs on healthy eating, seasonal wellness tips and produce highlights. Also sourced 250 international recipes to launch the site and updated with 20 new recipes each month that tied in with blog topics. Each recipe was proofed and rewritten for clarity (if necessary). All blogs and recipes were uploaded to the web site and tagged for SEO.
AWARDS
Summit Awards ( international copywriting award)
June 2008
“Where's Pepe?” blog. An engaging weekly blog about a Produce Hunter who traveled the world to find new and exotic produce items.
Houston Advertising Federation
November 2008
Copy for the FreshPoint 12-month calendar. Each page highlighted a different produce item, based on the seasons. FreshPoint is the largest supplier of specialty produce in the United States and is a subsidiary of SYSCO.
Houston Advertising Federation
November 2009
Copy for the FreshPoint 12-month calendar. Each page highlighted a different produce item, based on the seasons. FreshPoint is the largest supplier of specialty produce in the United States and is a subsidiary of SYSCO.
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